this summer as it tries to restore sales it lost after the brand partnered with the transgender influencer. Bud Light’s parent company said it will triple its marketing spending in the U.S. The moves come as beer brand Bud Light is still grappling with a backlash from customers angered by its attempt to broaden its customer base by partnering with transgender influencer Dylan Mulvaney. State legislatures are pushing to prevent discussions in school regarding sexuality and gender identity.Īt least 17 states have enacted laws restricting or banning gender-affirming care for transgender minors, though judges have temporarily blocked their enforcement in some, including Arkansas. Those efforts focus on health, particularly gender-affirming health care for transgender youth, and education. The letter goes on to say that the products were part of a “Satanist-inspired” brand called Alprallen, referencing a product sold on the company’s website that included the phrase “Satan Respects Pronouns.” It specifically describes a shirt with the words “homophobe headrest” next to the picture of a guillotine, and another that reads “we bash back” next to a mace colored with a transgender pride flag. The attorneys general claim the company “wittingly marketed and sold LGBTQIA+ promotional products to families and young children as part of a comprehensive effort to promote gender and sexual identity among children.”
“As Attorneys General committed to enforcing our States’ child-protection and parental-rights laws and our States’ economic interests as Target shareholders, we are concerned by recent events involving the company’s ‘Pride’ campaign,” the letter reads. The letter, addressed to Target Chairman and CEO Brian Cornell, was co-signed by Missouri AG Andrew Bailey, Mississippi AG Lynn Fitch, Arkansas AG Tim Griffin, Idaho AG Raul Labrador, Kentucky AG Daniel Cameron, and South Carolina AG Alan Wilson. (WTVO) - Attorneys general from seven states have sent a letter to Target’s CEO accusing the company of “promotion and sale of potentially harmful products to minors” as part of it’s Pride Month campaign.
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